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John Bogle:

”Buy everything and hold it forever.”

 ”In investing, you get what you don't pay for. Costs matter. So intelligent investors will use low-cost index funds to build a diversified portfolio of stocks and bonds, and they will stay the course. And they won't be foolish enough to think that they can consistently outsmart the market.”

”Time is your friend; impulse is your enemy.”

“Owning the stock market over the long term is a winner’s game, but attempting to beat the market is a loser’s game.”

”Nothing is simpler than owning the stock market and holding it forever, and that's essentially the idea behind the index fund.”

”Don't look for the needle in the haystack. Just buy the haystack.”

”Successful investing is about owning businesses and reaping the huge rewards provided by the dividends and earnings growth of our nation’s – and, for that matter, the world’s – corporations.”

“Rely on the ordinary virtues that intelligent, balanced human beings have relied on for centuries: common sense, thrift, realistic expectations, patience, and perseverance.”

”I've usually used the phrase 'stay the course' as one of the great rules of investment success.”

”Wise investors won't try to outsmart the market.”

”The grim irony of investing is that we investors as a group not only don't get what we pay for, we get precisely what we don't pay for.”

”Regardless of what happens in the markets, stick to your investment program. Changing your strategy at the wrong time can be the single most devastating mistake you can make as an investor.”

“The winning formula for success in investing is owning the entire stock market through an index fund, and then doing nothing. Just stay the course.”

”The index fund always gives you the market return.”

”While the interests of the business are served by the aphorism 'Don't just stand there. Do something!' the interests of investors are served by an approach that is its diametrical opposite: 'Don't do something. Just stand there!”

”The stock market is a giant distraction to the business of investing."

”Don’t think that you know more than the market; no one does. And don’t act on insights that you think are your own but are usually shared by millions of others.”

“Ask yourself: Am I an investor, or am I a speculator? An investor is a person who owns business and holds it forever and enjoys the returns that U.S. businesses, and to some extent global businesses, have earned since the beginning of time. Speculation is betting on price. Speculation has no place in the portfolio or the kit of the typical investor.”

“What may work for the few cannot work for the many.” 

“Simply buy … a total stock market index fund. Then, once you have bought your stocks, get out of the casino—and stay-out!”

”The two greatest enemies of the equity fund investor are expenses and emotions.”

”Buying funds based purely on their past performance is one of the stupidest things an investor can do.”

“The courage to press on regardless–regardless of whether we face calm seas or rough seas, and especially when the market storms howl around us–is the quintessential attribute of the successful investor.” 

”Index funds eliminate the risks of individual stocks, market sectors and manager selection, leaving only stock market risk.”

”When there are multiple solutions to a problem, choose the simplest one.”